Last month saw some great promotional pop-ups in the city including a Covent Garden gin palace from Tanqueray and a florists from Chanel.
This month in Soho it’s all about a musical genius… The Jimi Hendrix pop-up combines a merchandise store and Gered Mankowitz photography exhibition to celebrate the release of his posthumous album ‘People, Hell & Angels’.
Created by Jimi’s sister, Janie L Hendrix, the exhibition includes a brand new portrait of the rock legend by Manchester artist Ed Chapman. The portrait is Chapman’s own version of an iconic Hendrix photograph… and it’s made from 4,000 Fender plectrums!
Fender are on board with interactive ‘Jimi Hendrix Master Classes’ in the basement at their ‘plug and play’ demo stations where a Stratocaster guitar is up for grabs.
On its second day now the pop-up has already created a huge buzz and it’s not surprising… the sister of a guitar god teams up with the world’s leading guitar manufacturer, one of the UK’s best contemporary artists and one of rock n roll’s favourite photographers (who has photographed Hendrix, The Rolling Stones, Kate Bush and The Beatles)… Sounds like a well crafted recipe for success!
See some of Ed Chapman’s iconic mosaic pieces and unforgettable photography by Gered Markowitz below…
The pop-up is open until 12th April 2013 and can be found on Ganton Street in Soho. It features limited edition merchandise and the entire Jimi Hendrix music and video catalogue including a number of titles that have never been available in the UK before.
Mankowitz will be in store Saturday 6th April to talk to audiences about his work with Hendrix and sign copies of his prints. Watch his NME interview here.
If you’ve been already or you’re planning on going please tell me about it in the comments below or get in touch: